Research Report: "The Customer-Experience Mandate: Build Lasting Engagement With Better Websites"
Businesses that want to build lasting relationships between brands and customers must offer immersive, seamless web experiences that attract and engage users. IT leaders need to provide updated platforms for web content management, ecommerce, social media, analytics, and rich content. They also need these platforms to run on flexible, high-performance IT infrastructure so that customers can get lost in the experience — even when traffic explodes without warning
This report shows CIOs, IT leaders, and senior technologists how to deliver on this new mandate by enabling customer-experience management.