How Informatica Built and Launched a Successful SaaS Business (--)

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Introduction: Informatica Corporation enables more than 4,350 enterprises worldwide to gain a competitive advantage in today’s global information economy by empowering them with timely, relevant and trustworthy data for their top business imperatives. Through the Informatica Platform, the company offers data integration, data quality, B2B data exchange, information lifecycle management (ILM), complex event processing (CEP) and master data management (MDM) solutions. Delivering cloud-based data integration is a key component of the Informatica Platform and a high-growth area of business for the company.

In 2005, an important shift in the software industry was gaining momentum. Companies like salesforce.com had proven software-as-a-service (SaaS) to be a legitimate and compelling new model for delivering software value to customers. Further, the SaaS model was being used by an ever broader array of applications. SaaS was emerging as a new frontier for revenue growth—as well as a competitive threat—across the software industry. At the same time, Informatica had identified some interesting new data integration trends.

According to Darren Cunningham, VP of Marketing for Informatica Cloud, “The realization for us was that that data integration use cases were fairly straight forward. Customers just needed to load, synchronize, replicate and cleanse data. We also saw that the people who needed to do the work were not the traditional IT developers and DBAs. They were often CRM administrators, sales operations personnel and marketing staff. We saw a lot of midsized companies as well as divisions and departments of large companies adopting and managing cloud services. These were not the people typically running our data integration platform.” A new opportunity for cloud or SaaS-based data integration was emerging.

Free Report: How Informatica Built and Launched a Successful SaaS Business.