Retooling for the Subscription Economy (--)

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Introduction: Back in 1999, Reed Business Information started a major business transformation. With roots in business-to-business publishing stretching back over 100 years, the company still relied primarily on hardcopy products including magazines, directories and books. However, pervasive use of the Internet, electronic publishing and the emergence of online advertising looked likely to disrupt the industry.

To maintain its market leadership, Reed Business Information launched a data services business model, providing online subscriptions targeted to business professionals in specific industries. This new model was enabled in large part by building an in-house order processing system. That was a decade ago.

By 2009, the company was facing a new set of changes. The subscription economy had emerged, and with it came a host of new pricing and packaging requirements. Unfortunately, the old order processing system simply did not have the flexibility for usage-based pricing, individualized bundling and more. The Reed Business Information management team understood it was time for the next transformation.

Thanks to the power of the Internet and cloud computing, many products are moving to subscription services delivered online—everything from music and DVDs to software and infrastructure. Read this report to learn why Reed Business Information chose Zuora to help them retool for the subscription economy.

Free Report: Retooling for the Subscription Economy.